At Hidden Gems, we create thoughtfully tailored travel experiences that blend the iconic with the unexpected.

Founded by a close-knit team with deep Japanese roots, we design luxury itineraries that take you beyond the guidebooks while still honouring the must see highlights. From the buzz of Tokyo to the timeless beauty of Kyoto, we help you experience Japan’s most beloved places in a more personal, refined way and then guide you further, to the places most travellers never reach.

Each journey is curated with care, cultural insight, and a deep respect for what makes Japan so captivating. We work with a small number of clients to ensure every detail feels considered and entirely your own.

Hidden, not inaccessible. Unforgettable, not overstated.
This is travel as it should be.